You want your TV or radio commercial to be noticed among all the other radio ads, right? So choosing a voice that fits your product is important.
You can find thousands of voiceover artists on the big voice-casting websites. Or just search using the words voice-over, voiceover, or voice talent, and you’ll find the websites of voiceover professionals
These voiceover artists will record in their own recording studios, and you can download the finished commercial.
But first, you need to listen to the voiceover talent’s demos and decide what voice professional is right for your business.
You’ll quickly notice that a lot of the voices you hear, male or female, sound all the same – like a radio DJ.
If you’re serious about your radio advertising goals and the image of your brand, you need to find a unique voice that can recognize the feeling you desire.
You should select a voice talent that has a “sound” that relates to your target audience.
The voiceover talent will express your message with the appropriate emotion that create trusts in your product.
In fact, you could use that same voiceover guy or gal on all your commercials, which would create a brand identity voice for your product.
The lasting impression of an commercial film can be achieved in part by the voiceover.
These are the kinds of commercials, audio productions and narrations you hope to achieve. Memorable and effective, accomplished in part because of the voice you select.